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The growth and communications guidelines contain best practices and components to help users quickly and intuitively understand what they can do with your app, including

The material environment is a 3D space, which means all objects have x, y, and z dimensions. The z-axis is perpendicularly aligned to the plane of the display, with the positive z-axis extending towards the viewer. Every sheet of material occupies a single position along the z-axis and has a standard 1dp thickness, equivalent to one pixel of thickness on screens with a pixel density of 160.

On the web, the z-axis is used for layering and not for perspective. The 3D world is emulated by manipulating the y-axis.

3D space with x, y, and z axes

Goals

The following guidelines aim to:

  • Help users derive more value from your app by introducing them to features and functionality at contextually relevant moments
  • Improve app engagement and retention metrics

To ensure a user experience that respects user attention, these recommendations address targeting, timing, volume, and frequency.